1. Introduction
L8 Academy ("we", "our", "us") operates l8academy.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our website and services. We are committed to protecting your privacy and being transparent about our data practices.
2. Information We Collect
We collect the following types of information: (a) Personal information you voluntarily provide, such as your name and email address; (b) Quiz responses and preferences you share during the quiz experience; (c) Device and browser information, including IP address, browser type, and operating system; (d) Usage data about how you interact with our website; and (e) Data collected through cookies and tracking technologies, including Meta Pixel.
3. How We Use Your Information
We use your information to: (a) Provide personalized quiz results and recommendations; (b) Send marketing communications if you have opted in; (c) Improve our services and user experience; (d) Analyze website performance and usage patterns; and (e) For advertising and remarketing purposes through Meta (Facebook) and other advertising platforms.
4. Meta (Facebook) Advertising Disclosure
IMPORTANT: We use Meta Pixel and Meta Conversions API to track interactions on our website. This data is shared with Meta (Facebook) for advertising purposes. This includes creating custom audiences for targeted advertising, measuring the effectiveness of our ads, and providing personalized ad experiences. Events we track and share with Meta may include: page views, quiz starts, quiz completion, email submissions, and purchases. The data shared includes your IP address, browser information, and actions taken on our website. For more information about how Meta uses your data, please visit Meta's Data Policy at https://www.facebook.com/privacy/policy/. You can opt out of Meta's targeted advertising by adjusting your ad preferences at https://www.facebook.com/adpreferences.
5. Information Sharing
We share your information with: (a) Meta (Facebook) for advertising and analytics purposes as described above; (b) Email service providers to send you communications; (c) Payment processors (Hotmart) to process purchases; (d) Analytics providers to understand website usage; and (e) As required by law or to protect our rights and safety.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies including: (a) _fbp (Meta browser identification cookie) - used to identify your browser for advertising purposes, expires after 90 days; (b) _fbc (Meta click identification cookie) - used to track ad click attribution; (c) Session cookies for website functionality; and (d) Analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.
7. Your Rights
You have the right to: (a) Access the personal data we hold about you; (b) Request correction of inaccurate data; (c) Request deletion of your personal data; (d) Opt out of marketing communications at any time; (e) Opt out of targeted advertising through Meta's ad preferences; and (f) Lodge a complaint with a data protection authority. To exercise any of these rights, please contact us at support@l8academy.com
8. Data Retention
We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Quiz responses and email addresses are retained indefinitely unless you request deletion. Tracking data is retained according to third-party policies (Meta retains data for up to 2 years).
9. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at support@l8academy.com. We will respond to your inquiry within 30 days.